Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents, February 2011 and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist. 1 kilo tub = 40 washes Cost per wash = only 38p Violet's is still cheaper per wash than the eco market leader's new concentrated version. -Violet's is 100% natural -Violet's is ultra concentrated - 40 machine washes to 1 kilo powder -Violet's is Vegan certified -Violet's is free of any synthetic chemicals -Violet's is kind to skin and environment -Violet's doesn't use any bulkers and fillers New from Home Scents - a biodegradable ECO Laundry powder which is certified by the Vegan Society. Ultra concentrated eco friendly bidodegradable washing powder with unique plant and mineral ingredients. Great for washing fabric nappies - no chemical scents just clean and line fresh. - No need to worrry about synthetic chemicals next to baby's precious skin. Measuring scoop included - Simply add ONE level scoop per standard washing machine load.