Shower Gel: For Him shower gel is refreshing and non-irritating and was developed specially for a man's skin - extra mild, with natural cleansing substances from head to toe. Allantoin and wheat protein protect body and scalp from moisture loss and dryness while strengthening and vitalizing your hair. 100% free from ammonium lauryl sulphate. Shampoo: For Him shampoo is the world's first shampoo with caffeine from certified organic coffee strengthens hair roots and re-activates circulation in the scalp. Pure plant cleansing agents guarantee mild yet thorough cleansing. Menthol generates a refreshing cooling effect. DIRECTIONS FOR USE: Apply to wet hair and massage in. Leave on the scalp for TWO minutes for optimal effects. This two minute period is crucial, and studies indicate that this is the optimal minimum time for the caffeine to be absorbed by the hair follicle. Rinse and repeat if desired. SLS free. Caffeine from organic coffee beans is the key active component in For Him ReActivate Shampoo. Its efficacy for hair loss prevention is based on an in-vitro study done where follicles were treated with a caffeine solution. It was found that caffeine blocks the effects of DHT, the hormone that causes Male Pattern Baldness and damages the hair follicles.
