1 kilo tub = 40 washes Cost per wash = only 38p Violet's is still cheaper per wash than the eco market leader's new concentrated version. -Violet's is 100% natural -Violet's is ultra concentrated - 40 machine washes to 1 kilo powder -Violet's is Vegan certified -Violet's is free of any synthetic chemicals -Violet's is kind to skin and environment -Violet's doesn't use any bulkers and fillers New from Home Scents - a biodegradable ECO Laundry powder which is certified by the Vegan Society. Ultra concentrated eco friendly bidodegradable washing powder with unique plant and mineral ingredients. Free from harmful synthetics - Biodegradable - Ideal for your family washing if you have sensitive skin or skin allergy problems. Great Fabric care product for white and coloured washing. Measuring scoop included - Simply add ONE level scoop per standard washing machine load.