This mild yet effective shampoo is designed for the care of thinning hair. The organic caffeine in our exclusive formulation helps to strengthen hair: caffeine stimulates circulation to the roots, helping to strengthen both the roots and the hair follicles. Organic Aloe Vera and Orange Water provide an instant moisture boost. For optimal results: massage into wet hair and scalp and leave for 2 minutes before rinsing thoroughly. Avoid contact with eyes. Research carried out at the Department of Dermatology and Allergology, at the Univeristy of Jena, in Germany, studied the effects of both caffeine and testosterone on in vitro hair follicle samples. The research aimed to determine the affect of both these substances on androgenetic alopecia and (AGA), a form of hereditary hair loss. This condition affects 50 per cent of men aged 50 years old and currently feeds a huge industry that includes topical, oral and surgical treatments. The research found that caffeine application spurred growth, while testosterone clearly impeded growth. Hair follicles from 14 biopsies were taken from the top of the scull of male patients and the samples were cultivated for 120hrs to 192hrs, with hair shaft elongation measured on a daily basis and at the end of the test period. The results showed significant growth suppression in hair follicles treated with 5 micro grams per milliliter. This was countered by caffeine tested in concentrations of 0.0001 per cent and 0.005 per cent. The researchers said that, on the contrary, caffeine significantly boosted growth of the hair follicles, leading the team to conclude that caffeine is a stimulator of hair growth and 'may have important clinical impact in the management of AGA'.
