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Violet's Magic Laundry Liquid (Vegan - Lavender & Rose Geranium Scent - 29p per Wash)



1 Litre, £7.70 = 25 washes




Better value per wash than Fairy Non-bio, Ecover, Alma Win and Simply. Only 22p-29p per wash, dependent on the size of bottle purchased!

Cheaper per wash than:-
•Ariel 5 litre does 65 washes
•Fairy 5 litre non bio does 66 washes
•Persil 5 litre does 66 washes
•Bold 5 litres does 66 washes
•Ecover zero 5 litre does 71 washes
•Bio D 5 litre does 88 washes -

The Telegraph says "Mild yet Mighty", "results were fantastic".

Ultra concentrated Laundry Liquid that is very effective and kind to your skin. Suitable for all the family!

100% Natural ingredients and biodegradable of course. Great for automatic washing machines- use low temperature wash cycle to save electricity. Suitable for all fabrics including delicates and babies clothes. Also suitable for hand washing.

Made in the UK, Vegan certified and never tested on animals.

1 litre with dispense cap for 25 washes.

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Suitable for ALL your family's laundry
  • Developed for sensitive skin or skin allergy problems.
  • Great Fabric care product for both white and coloured washing.
  • Vegan certified - Never tested on animals - Gentle on the environment
  • Naturally Non-toxic - Hypoallergenic - Biodegradable - Septic tank safe
  • Proudly made in UK



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Violet's Hand Wash for Delicates & Silk (Vegan - Rose Scented)



Size: 500 ml
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Developed especially for hand washing really delicate items. There are simple ways to care for your treasured delicates and silks.

If your item has a high content of cashmere or pure silk use care to hand wash your shawl.

Do not wring. Instead dry these items flat on a towel. When dry use a steamer (if you have one) to gently steam out any creases.

Full directions are included on the back label of the bottle.

100% natural ingredients and scented with a glorious rose blend of essential oils.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Vegan - Unscented - 68 washes - suitable for Babies & Sensitive Skin)



Size: 1 litre
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Fabric softener unscented with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Vegan - Cedarwood & Patchouli - 68 washes - 15p Per Wash)



Size: 1 litre
£9.95




Fabric softener scented with pure essential oils with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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100% Natural All Purpose Multi-Surface Kitchens & Bathroom Cleaner (Vegan - Suitable for All Surfaces, Floors, Ceramic Tiles & Laminate)



Size: 500 ml
£5.95 So sorry, currently unavailable. Please try other scents.




Powerful natural kitchen and bathroom cleaner - sinks, taps, cooker, fridge, tiles, paintwork, floors - in fact all washable surfaces indoors and outdoors.

Smells wonderful, cleans so well and with natural antiseptic freshness. Is non-toxic, as well as being biodegradable. Naturally powerful. What more could you ask for? These non toxic cleaners will not only clean your home beautifully but safely because they use pure essential oils for their natural Anti-Bacterial, Anti-Viral, Antiseptic, Anti-microbial properties, as well as their aroma-therapeutic values.

Simply spray and wipe and get the job done perfectly - no need to rinse, non toxic. Or dilute in hot water for cleaning all washable floors with traditional mops or micro-fibre pads.

No need to use gloves and safe to use around pets and children.

  • all purpose natural household cleaner - surfaces and floors
  • vegan approved
  • non toxic
  • concentrated
  • safe for daily cleaning
  • no need to use gloves
  • scented with pure essential oils
  • no need to rinse
  • safe for septic tanks
Choose Scent:





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Violet's Magic Fabric Softener (Vegan - Narcissi Spring Flowers - 5 litres)



Size: 5 Litres
£32.95




Fabric softener scented with pure essential oils with natural water softening properties, naturally freshens and even makes ironing easier.

n.b. image shown is of the 5 litre Laundry Liquid. The 5 litre Narcissi Spring Fabric Softener is sent in an equivalent bottle.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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100% Natural Toilet Cleaner (Vegan - Lime & Grapefruit Scented)



Size: 500 ml
£6.95




Powerful Natural Toilet Cleaner bursting with Lime freshness. All natural ingredients so no need to worry about your family's well being, no chlorine bleach, use regularly to keep your toilet clean and fresh.

Ingredients: Northumberland water, Sodium carbonate, natural Lemongrass soap, xanthum gum, Lime esential oil, Grapefruit essential oil.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Lavender, Rose Geranium & Jasmine - 68 washes - 15p Per Wash)



Size: 1 litre
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Fabric softener scented with pure essential oils with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Laundry Liquid (Vegan - Unscented - 22p per Wash - Suitable for Babies & Sensitive Skin)



£7.20




Better value per wash than Fairy Non-bio, Ecover, Alma Win and Simply.

The Telegraph says "Mild yet Mighty", "results were fantastic".

Ultra concentrated Laundry Liquid that is very effective and kind to your skin. Developed specifically for people suffering from very sensitive skin and includes beneficial wild harvested Seaweed soap.

100% Natural ingredients and biodegradable of course. Great for automatic washing machines- use low temperature wash cycle to save electricity. Suitable for all fabrics including delicates and babies clothes. Also suitable for hand washing.

Made in the UK, Vegan certified and never tested on animals.

1 litre with dispense cap for 25 washes.
2.5 litres with dispense cap for 62 washes.
5 litres with dispense cap for 125 washes

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Suitable for ALL your family's laundry
  • Developed for sensitive skin or skin allergy problems.
  • Great Fabric care product for both white and coloured washing.
  • Vegan certified - Never tested on animals - Gentle on the environment
  • Naturally Non-toxic - Hypoallergenic - Biodegradable - Septic tank safe
  • Proudly made in UK
Choose Size:





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Violets Magic Laundry Stain Remover (Vegan - Lavender & Rose Geranium)



Size: 500g
£8.97 So sorry, currently unavailable




Naturally effective whitening and stain removal, all active ingredients. Simply add 1 dessertspoon to your normal laundry liquid or powder or use as a pre-soak for stubborn stains.

Great for "real" nappies, sport clothes etc. Sanitises and deodorises as well. Safe for septic tanks, colour safe and fabric safe.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Re-Fresh Fabric Deodoriser (Vegan - Italian Citrus - Removes unwanted odours naturally from Fabrics, Shoes, Carpets & the Car)



Size: 200ml
£10.95




100% natural - Vegan certified - non-toxic - pure essential oils.

Ideal for Upholstery, Carpet, Mattresses, Fabrics, Car, Shoes etc. Totally Natural with essential oils that Deodorize and Disinfect. No more pegs on the nose! Refresh doesn't disguise odours - it eliminates them.

Re-fresh uses a high volume of essential oils with deodorizing and odour neutralizing benefits unlike traditional air fresheners that simply mask odours.

Just shake the bottle, spray onto the fabric, leave to dry thoroughly and brush off any residue.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Laundry Sanitiser (Vegan - Includes Natural Rosemary Soap - Suitable for Babies & Sensitive Skin)



Size: 450g
£7.95 So sorry, currently unavailable




Keep 'Bugs at Bay' in your Laundry.

Suitable for ALL your family's laundry. Developed for sensitive skin or skin allergy problems.

Great fabric care product for both white and coloured washing and nappies.

Simply add 1 dessertspoonful to your normal laundry liquid/powder/soapnuts/ecoballs, and wash at 40 degrees to sanitise and thoroughly clean your washing.

100% natural ingredients including natural Rosemary soap - really does power up your washing and sanitise it at the same time.

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Vegan certified
  • Never tested on animals
  • Gentle on the environment
  • Naturally Non-toxic
  • Hypoallergenic
  • Biodegradable
  • Septic tank safe
  • Proudly made in UK



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Violet's Magic Laundry Powder (Vegan - Unscented - Suitable for Babies & Sensitive Skin - 40 Washes, 40p Per Wash - Testers Avail)



Size: 1 kg
£13.96 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist.

1 kilo bag = 40 washes
Cost per wash = only 40p

Violet's is still cheaper per wash than the eco market leader's new concentrated version.


Ultra concentrated - you would need to buy 3 kilos of Ecover to get the same number of washes.

Mild yet Mighty! A biodegradable, 100% Natural, ECO Laundry powder which is certified by the Vegan Society. Suitable for all the family. Ultra concentrated eco friendly bidodegradable washing powder with unique plant and mineral ingredients including organic seaweed which is best for eczema (don't worry, it doesn't smell of seaweed). Rinses thoroughly leaving fabric softer, brighter and truly clean.

Independently tested by Teeside University.

Great for washing fabric nappies - no chemical scents just clean and line fresh. - No need to worrry about synthetic chemicals next to baby's precious skin.

Measuring scoop included - Simply add ONE level scoop per standard washing machine load.

  • Vegan approved
  • Biodegradable
  • Not tested on animals
  • NO Enzymes
  • NO Optical Brighteners
  • NO Phosphates
  • NO Chemical Scents
  • NO Bulkers or Fillers
Choose Size:





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Violets Magic Laundry Powder (Vegan - Lavender & Rose Geranium - Tester & Holiday Size Available)



Size: 500 g
£8.06




Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist.

1 kilo bag = 40 washes
500g bag = 20 washes



Violet's is still cheaper per wash than the eco market leader's new concentrated version.


Ultra concentrated - you would need to buy 3 kilos of Ecover to get the same number of washes.

Mild yet Mighty! A biodegradable, 100% Natural, ECO Laundry powder which is certified by the Vegan Society. Suitable for all the family. Ultra concentrated eco friendly bio-degradable washing powder with unique plant and mineral ingredients. Rinses thoroughly leaving fabric softer, brighter and truly clean.

Independently tested by Teeside University.

Free from harmful synthetics - Biodegradable - Ideal for your family washing if you have sensitive skin or skin allergy problems. Great Fabric care product for white and coloured washing.

Measuring scoop included - Simply add ONE level scoop per standard washing machine load.

  • Vegan approved
  • Biodegradable
  • Not tested on animals
  • NO Enzymes
  • NO Optical Brighteners
  • NO Phosphates
  • NO Chemical Scents
  • NO Bulkers or Fillers
Choose Size





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Anti-Germ / Anti-Viral 100% Natural Surface Sanitiser (Vegan)



Size: 500ml
£6.95




DAILY MAIL says "This is one of the 12 best Germ busters. Protect against spread of seasonal flu."

A 100% All Natural Anti-Viral Sanitiser for all your surfaces in the Kitchen and Bathroom! Even for telephones, mobile phones, your computer mouse, door handles, tv remote controls, etc. At the Office.

100% natural - vegan certified - non toxic - biodegradable - no alcohol.

Formulated with powerful essential oils chosen for their anti-viral properties including tea tree which has been known and used for centuries to fight off illness and infection, with the scent of eucalyptus and lemongrass.

Just spray onto a paper towel, wipe the item thoroughly and discard the paper towel to avoid cross contamination.

The essential oils have been selected for their established powerful anti-viral capabilities. All natural ingredients, no alcohol. Water, Sugar beet surfactant, Citric acid, Sodium sesqui carbonate, Xanthan gum, anti-viral essential oils.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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