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Violet's Magic Laundry Liquid (Vegan - Lavender & Rose Geranium Scent - 29p per Wash)



1 Litre, £7.70 = 25 washes




Better value per wash than Fairy Non-bio, Ecover, Alma Win and Simply. Only 22p-29p per wash, dependent on the size of bottle purchased!

Cheaper per wash than:-
•Ariel 5 litre does 65 washes
•Fairy 5 litre non bio does 66 washes
•Persil 5 litre does 66 washes
•Bold 5 litres does 66 washes
•Ecover zero 5 litre does 71 washes
•Bio D 5 litre does 88 washes -

The Telegraph says "Mild yet Mighty", "results were fantastic".

Ultra concentrated Laundry Liquid that is very effective and kind to your skin. Suitable for all the family!

100% Natural ingredients and biodegradable of course. Great for automatic washing machines- use low temperature wash cycle to save electricity. Suitable for all fabrics including delicates and babies clothes. Also suitable for hand washing.

Made in the UK, Vegan certified and never tested on animals.

1 litre with dispense cap for 25 washes.

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Suitable for ALL your family's laundry
  • Developed for sensitive skin or skin allergy problems.
  • Great Fabric care product for both white and coloured washing.
  • Vegan certified - Never tested on animals - Gentle on the environment
  • Naturally Non-toxic - Hypoallergenic - Biodegradable - Septic tank safe
  • Proudly made in UK



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Violet's Hand Wash for Delicates & Silk (Vegan - Rose Scented)



Size: 500 ml
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Developed especially for hand washing really delicate items. There are simple ways to care for your treasured delicates and silks.

If your item has a high content of cashmere or pure silk use care to hand wash your shawl.

Do not wring. Instead dry these items flat on a towel. When dry use a steamer (if you have one) to gently steam out any creases.

Full directions are included on the back label of the bottle.

100% natural ingredients and scented with a glorious rose blend of essential oils.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Vegan - Unscented - 68 washes - suitable for Babies & Sensitive Skin)



Size: 1 litre
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Fabric softener unscented with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Vegan - Cedarwood & Patchouli - 68 washes - 15p Per Wash)



Size: 1 litre
£9.95




Fabric softener scented with pure essential oils with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Vegan - Narcissi Spring Flowers - 5 litres)



Size: 5 Litres
£32.95




Fabric softener scented with pure essential oils with natural water softening properties, naturally freshens and even makes ironing easier.

n.b. image shown is of the 5 litre Laundry Liquid. The 5 litre Narcissi Spring Fabric Softener is sent in an equivalent bottle.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Fabric Softener (Lavender, Rose Geranium & Jasmine - 68 washes - 15p Per Wash)



Size: 1 litre
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Fabric softener scented with pure essential oils with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Laundry Liquid (Vegan - Unscented - 22p per Wash - Suitable for Babies & Sensitive Skin)



£7.20




Better value per wash than Fairy Non-bio, Ecover, Alma Win and Simply.

The Telegraph says "Mild yet Mighty", "results were fantastic".

Ultra concentrated Laundry Liquid that is very effective and kind to your skin. Developed specifically for people suffering from very sensitive skin and includes beneficial wild harvested Seaweed soap.

100% Natural ingredients and biodegradable of course. Great for automatic washing machines- use low temperature wash cycle to save electricity. Suitable for all fabrics including delicates and babies clothes. Also suitable for hand washing.

Made in the UK, Vegan certified and never tested on animals.

1 litre with dispense cap for 25 washes.
2.5 litres with dispense cap for 62 washes.
5 litres with dispense cap for 125 washes

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Suitable for ALL your family's laundry
  • Developed for sensitive skin or skin allergy problems.
  • Great Fabric care product for both white and coloured washing.
  • Vegan certified - Never tested on animals - Gentle on the environment
  • Naturally Non-toxic - Hypoallergenic - Biodegradable - Septic tank safe
  • Proudly made in UK
Choose Size:





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Violets Magic Laundry Stain Remover (Vegan - Lavender & Rose Geranium)



Size: 500g
£8.97 So sorry, currently unavailable




Naturally effective whitening and stain removal, all active ingredients. Simply add 1 dessertspoon to your normal laundry liquid or powder or use as a pre-soak for stubborn stains.

Great for "real" nappies, sport clothes etc. Sanitises and deodorises as well. Safe for septic tanks, colour safe and fabric safe.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Laundry Sanitiser (Vegan - Includes Natural Rosemary Soap - Suitable for Babies & Sensitive Skin)



Size: 450g
£7.95 So sorry, currently unavailable




Keep 'Bugs at Bay' in your Laundry.

Suitable for ALL your family's laundry. Developed for sensitive skin or skin allergy problems.

Great fabric care product for both white and coloured washing and nappies.

Simply add 1 dessertspoonful to your normal laundry liquid/powder/soapnuts/ecoballs, and wash at 40 degrees to sanitise and thoroughly clean your washing.

100% natural ingredients including natural Rosemary soap - really does power up your washing and sanitise it at the same time.

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Vegan certified
  • Never tested on animals
  • Gentle on the environment
  • Naturally Non-toxic
  • Hypoallergenic
  • Biodegradable
  • Septic tank safe
  • Proudly made in UK



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Violet's Magic Laundry Powder (Vegan - Unscented - Suitable for Babies & Sensitive Skin - 40 Washes, 40p Per Wash - Testers Avail)



Size: 1 kg
£13.96 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist.

1 kilo bag = 40 washes
Cost per wash = only 40p

Violet's is still cheaper per wash than the eco market leader's new concentrated version.


Ultra concentrated - you would need to buy 3 kilos of Ecover to get the same number of washes.

Mild yet Mighty! A biodegradable, 100% Natural, ECO Laundry powder which is certified by the Vegan Society. Suitable for all the family. Ultra concentrated eco friendly bidodegradable washing powder with unique plant and mineral ingredients including organic seaweed which is best for eczema (don't worry, it doesn't smell of seaweed). Rinses thoroughly leaving fabric softer, brighter and truly clean.

Independently tested by Teeside University.

Great for washing fabric nappies - no chemical scents just clean and line fresh. - No need to worrry about synthetic chemicals next to baby's precious skin.

Measuring scoop included - Simply add ONE level scoop per standard washing machine load.

  • Vegan approved
  • Biodegradable
  • Not tested on animals
  • NO Enzymes
  • NO Optical Brighteners
  • NO Phosphates
  • NO Chemical Scents
  • NO Bulkers or Fillers
Choose Size:





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Violets Magic Laundry Powder (Vegan - Lavender & Rose Geranium - Tester & Holiday Size Available)



Size: 500 g
£8.06




Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist.

1 kilo bag = 40 washes
500g bag = 20 washes



Violet's is still cheaper per wash than the eco market leader's new concentrated version.


Ultra concentrated - you would need to buy 3 kilos of Ecover to get the same number of washes.

Mild yet Mighty! A biodegradable, 100% Natural, ECO Laundry powder which is certified by the Vegan Society. Suitable for all the family. Ultra concentrated eco friendly bio-degradable washing powder with unique plant and mineral ingredients. Rinses thoroughly leaving fabric softer, brighter and truly clean.

Independently tested by Teeside University.

Free from harmful synthetics - Biodegradable - Ideal for your family washing if you have sensitive skin or skin allergy problems. Great Fabric care product for white and coloured washing.

Measuring scoop included - Simply add ONE level scoop per standard washing machine load.

  • Vegan approved
  • Biodegradable
  • Not tested on animals
  • NO Enzymes
  • NO Optical Brighteners
  • NO Phosphates
  • NO Chemical Scents
  • NO Bulkers or Fillers
Choose Size





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Maison Belle Laundry Silk & Wool



Size: 1 litre
£9.65 So sorry, currently unavailable




Silk & Wool is a mild and gentle fabric wash specially formulated to care for delicate materials such as wool and silk. It effectively removes blood and red wine stains even at low temperatures without use enzymes, bleaches, optical whiteners or phosphates.

Suitable both for hand and machine wash, each bottle of Silk & Wool contains enough liquid for 20 machine or 12 hand washes. Maison Belle Natural Laundry products are fragranced with pure essential oils of cinnamon, jasmine, mandarin orange, lemon, and rose.

These scents blend to create a mildly spicy, sweet and feminine fragrance that is lusciously evocative of a garden in bloom.

Due to the restrictions all couriers now have in place, prohibiting sending liquids of any volume to anywhere in Europe using their services, the maximum we can now send to any European country is either: 1 x 1 litre bottle or 2 x 500ml bottles. Unfortunately, we are no longer able to send any Maison Belle products to anywhere outside Europe.




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Maison Belle Laundry Softness (Fabric Softener)



Size: 1 litre
£9.65 So sorry, currently unavailable, please contact us on 01273 746781 or info@thenaturalstore.co.uk if you would like to place a back order.




Super-concentrated fabric softener consisting of pure vegetable ingredients that leave your clothes soft and easy to iron. But perhaps best of all is the fragrance, a feminine, sweet scent featuring cinnamon and jasmine. Enough for 100 washes.

Please note, colour of this product may vary due to the change in colour of essential oils used. Often, it can look very milky and white.

Due to the restrictions all couriers now have in place, prohibiting sending liquids of any volume to anywhere in Europe using their services, the maximum we can now send to any European country is either: 1 x 1 litre bottle or 2 x 500ml bottles. Unfortunately, we are no longer able to send any Maison Belle products to anywhere outside Europe.




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Maison Belle Colour & Cotton Laundry Wash



Size: 1 litre
£9.65 So sorry, currently unavailable




Colour & Cotton fabric wash can be used optimally at all washing temperatures: 30, 40, 60 and 90. With its super-concentrated formula and biodegradable vegetable soap ingredients, it quickly and effectively removes dirt and grease to ensure that your washables are spotlessly clean and looking their best without use of enzymes, bleaches, optical whiteners or phosphates.

Suitable both for hand and machine wash, each bottle of Colour & Cotton contains enough liquid for 20 machine or 12 hand washes.
Maison Belle Natural Laundry products are fragranced with pure essential oils of cinnamon, jasmine, mandarin orange, lemon, and rose. These scents blend to create a mildly spicy, sweet and feminine fragrance that is lusciously evocative of a garden in bloom.

Due to the restrictions all couriers now have in place, prohibiting sending liquids of any volume to anywhere in Europe using their services, the maximum we can now send to any European country is either: 1 x 1 litre bottle or 2 x 500ml bottles. Unfortunately, we are no longer able to send any Maison Belle products to anywhere outside Europe.




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Violets Magic Earth Friendly 100% Natural Oxygen Laundry Bleach - Colour Safe For All Laundry (Vegan)



Size: 500 gm
£8.60 So sorry, currently unavailable




This little gem is such a versatile all rounder it should be playing for England. Keeps ALL your washing bright and fresh. No Chlorine, no Optical Brighteners to pollute septic tanks, rivers etc.

100% Oxygen Mineral Bleach, no bulkers or fillers. Not only for Laundry, so many uses for this versatile item which is CHLORINE FREE and colour safe.

Earth friendly Mineral Bleach is activated by water where it releases oxygen which provides cleaning and stain removal. Unlike chlorine based bleaches, Violet's Earth friendly Mineral Bleach is non-toxic and biodegradable.

"...The bleach is really effective, and reassuringly safe!! " say customers.

Keeps ALL your washing bright and fresh. No Chlorine to pollute septic tanks, rivers etc.

Cut flowers - Add a spoonful to the water to prolong their life.

Carpet stain removal - Nappy soaking - Deodorizing plastic flasks - Cleaning bins etc.

Directions: Add a 25ml scoop to your normal washing powder or liquid. Can also be used as a pre-soak for nappies.

For whitening old linens and yellowed window shears, deodorizing and cleaning tennis shoes, or to get rid of yellow armpit stains on shirts: soak in a solution containing 60g of Earth Friendly Mineral Bleach in 5 litres of water for at least one hour, or overnight, then rinse and wash as normal.

There are so many uses for the delightful product that a leaflet is enclosed with each purchase. Can't promise it will do the cooking, but you can't win everything.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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