A Fresh Take On Fashion

loyale was conceived four years ago from the dearth of stylish, fair trade, organic clothing on the market. In past decades the offerings have been such that customers had to forgo fashion for their environmental/social endeavors and buy drab, ill fitting “crunchy granola” apparel; this situation left discerning shoppers empty handed and laid a shroud of hippy dust over the organic clothing category as a whole. Due to these circumstances many fashion companies didn’t think that they could produce a sustainable collection and make a profit, so the idea was brushed under the rug, like electric cars and alternative energy sources.

We feel differently at loyale. Our philosophy is three fold: we translate runway trends, create functional clothing and are cognizant of our role in society and on the environment. We had a hunch that we could create a company that offers eco-chic apparel for stylish women who are equally conscious about fashion as they are about the environment and society…merging style and sustainability. The intention of loyale is to create fashion-forward, wearable clothing that is made locally with sustainable fabrics and to alter the current business philosophy that the earth and society have to be compromised in order to make a profit and keep the economy going. We are determined that loyale be environmentally responsible from ground up…not only are the clothes made from eco-fabrics, but we use tree-free paper in the office and for all related company look books and hangtags. In addition, we contribute a portion of our annual sales to Green Corps, a non-profit that trains the next generation environmental leaders. Overall, we are attempting to modernize the current business paradigm -- it is our ultimate goal and driving force.

Presently the eco-chic apparel market has exploded with a synchronicity of designers on an international level who aim to support the environment and fashion as one. It is always a thrill to read about new eco-fashion companies emerging because as the network grows all of our goals as conscious designers are validated. We are a part of the message that encourages the small steps people can take: buying eco-fashion, recycling, riding your bike and supporting responsible companies. As for the future of loyale, our fabric selection continues to grow, as more mills get into the eco-game, so we are designing a very large contemporary collection, as well as organic cotton and bamboo swimwear. Also, we have become involved with the Stop Global Warming virtual march, which is moving across the globe via the internet showing evidence of global warming’s alarming effects, demanding action from the government and offering everyday solutions along the way. Please take a few moments to join by clicking our link: http://www.stopglobalwarming.org/sgw_partner.asp?518928.

In the next few years, children, men and maternity collections will be developed so loyale can be a full lifestyle brand, catering to all family members and aspects of life. We look forward to shoppers’ ever increasing awareness of environmental issues, vocalizing their beliefs about corporate responsibility and fulfilling their appetite for fashion-forward, eco-clothing.

Click here to purchase Loyale Clothing at The Natural Store >>