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Babies/Toddlers : Nappies & Accessories : Washing Powder & Products
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Violet's Magic Laundry Liquid (Vegan - Lavender, Rose Geranium & Jasmine Scent - 29p per Wash)



1 Litre, £7.30 = 25 washes So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Better value per wash than Fairy Non-bio, Ecover, Alma Win and Simply. Only 22p-29p per wash, dependent on the size of bottle purchased!

Cheaper per wash than:-
•Ariel 5 litre does 65 washes
•Fairy 5 litre non bio does 66 washes
•Persil 5 litre does 66 washes
•Bold 5 litres does 66 washes
•Ecover zero 5 litre does 71 washes
•Bio D 5 litre does 88 washes -

The Telegraph says "Mild yet Mighty", "results were fantastic".

Ultra concentrated Laundry Liquid that is very effective and kind to your skin. Suitable for all the family!

100% Natural ingredients and biodegradable of course. Great for automatic washing machines- use low temperature wash cycle to save electricity. Suitable for all fabrics including delicates and babies clothes. Also suitable for hand washing.

Made in the UK, Vegan certified and never tested on animals.

1 litre with dispense cap for 25 washes.

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Suitable for ALL your family's laundry
  • Developed for sensitive skin or skin allergy problems.
  • Great Fabric care product for both white and coloured washing.
  • Vegan certified - Never tested on animals - Gentle on the environment
  • Naturally Non-toxic - Hypoallergenic - Biodegradable - Septic tank safe
  • Proudly made in UK



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Violet's Magic Fabric Softener (Vegan - Unscented - 68 washes - suitable for Babies & Sensitive Skin)



Size: 1 litre
£9.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Fabric softener unscented with natural water softening properties, naturally freshens and even makes ironing easier.

All Natural ingredients ensures your laundry is fragrant, soft and a pleasure to use. Ideal for baby clothes, no nasty residues to cause skin irritations. Ideal for people with skin allergies, eczema or psoriasis. Great for delicate fabrics, towels, pure wool and more.

  • Made from pure natural ingredients
  • Vegetarian Society approved
  • Not tested on animals
  • Petrochemical/phosphate free
  • SLS/SLES free
  • Free from synthetic colours and fragrances
  • Free from any synthetic additives
  • No bulking agents or chemicals
  • Safe for septic tanks



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Violet's Magic Laundry Liquid (Vegan - Unscented - 22p per Wash - Suitable for Babies & Sensitive Skin)



£7.30




Better value per wash than Fairy Non-bio, Ecover, Alma Win and Simply. Only 22p-29p per wash, dependent on the size of bottle purchased!

Cheaper per wash than:-
•Ariel 5 litre does 65 washes
•Fairy 5 litre non bio does 66 washes
•Persil 5 litre does 66 washes
•Bold 5 litres does 66 washes
•Ecover zero 5 litre does 71 washes
•Bio D 5 litre does 88 washes -

The Telegraph says "Mild yet Mighty", "results were fantastic".

Ultra concentrated Laundry Liquid that is very effective and kind to your skin. Developed specifically for people suffering from very sensitive skin and includes beneficial wild harvested Seaweed soap.

100% Natural ingredients and biodegradable of course. Great for automatic washing machines- use low temperature wash cycle to save electricity. Suitable for all fabrics including delicates and babies clothes. Also suitable for hand washing.

Made in the UK, Vegan certified and never tested on animals.

1 litre with dispense cap for 25 washes.
2.5 litres with dispense cap for 62 washes.
5 litres with dispense cap for 125 washes

  • Traditionally made pure vegetable soap
  • Ultra Concentrated
  • Free from all synthetics & petro chemicals
  • Rinses thoroughly leaving fabric softer, brighter and truly clean
  • Suitable for ALL your family's laundry
  • Developed for sensitive skin or skin allergy problems.
  • Great Fabric care product for both white and coloured washing.
  • Vegan certified - Never tested on animals - Gentle on the environment
  • Naturally Non-toxic - Hypoallergenic - Biodegradable - Septic tank safe
  • Proudly made in UK
Choose Size:





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Violet's Magic Laundry Powder (Vegan - Unscented - Suitable for Babies & Sensitive Skin - 40 Washes, 40p Per Wash - Testers Avail)



Size: 1 kg
£15.95 So sorry, currently unavailable. If you would like to purchase this product, please email us on info@thenaturalstore.co.uk or contact us on 01273 746781.




Prima Baby & Pregnancy Magazine includes Violet's Magic Laundry Powder in 3 of their Best baby-friendly detergents and The Green Parent gave it 5 out of 5! Also Practical Parenting & Pregnancy Award Finalist.

1 kilo bag = 40 washes
Cost per wash = only 40p

Violet's is still cheaper per wash than the eco market leader's new concentrated version.


Ultra concentrated - you would need to buy 3 kilos of Ecover to get the same number of washes.

Mild yet Mighty! A biodegradable, 100% Natural, ECO Laundry powder which is certified by the Vegan Society. Suitable for all the family. Ultra concentrated eco friendly bidodegradable washing powder with unique plant and mineral ingredients including organic seaweed which is best for eczema (don't worry, it doesn't smell of seaweed). Rinses thoroughly leaving fabric softer, brighter and truly clean.

Independently tested by Teeside University.

Great for washing fabric nappies - no chemical scents just clean and line fresh. - No need to worrry about synthetic chemicals next to baby's precious skin.

Measuring scoop included - Simply add ONE level scoop per standard washing machine load.

  • Vegan approved
  • Biodegradable
  • Not tested on animals
  • NO Enzymes
  • NO Optical Brighteners
  • NO Phosphates
  • NO Chemical Scents
  • NO Bulkers or Fillers
Choose Size:





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