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The Natural Store – Organic Cotton. Organic Living. Hemp and Ethical Fashion. Natural Luxury

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We are sorry for any inconvenience caused but we are unable to send any orders out from Saturday, 27th July to Tuesday, 13th August. We will send out any orders placed online during this time from Wednesday, 14th August onwards.

This Policy explains how The Natural Store uses your personal data. This Privacy Policy provides you with details of how we collect and process your personal data through your use of, including any information you may provide through our site when you purchase a product or sign up to a service such as our loyalty account, newsletter, wedding services, affiliate scheme etc or take part in a prize draw, award or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

What’s changed?
European Data Protection law changed on 25 May 2018. Like all organisations that use your personal information, The Natural Store has to provide more information about the purposes for which we use your personal data, the rights you have over it and what that means in practice. So we’ve taken this opportunity to update our Privacy Policy. Don’t worry - the way we use your data hasn’t changed, and we still give it the same level of care and protection. We hope we’ve explained it clearly and simply, but it you want to find out in more detail about the new data protection regulation, go to the Information Commissioners office (ICO) (UK's independent body set up to uphold information rights) website

Our promise to you
The Natural Store is committed to protecting your privacy. We believe in using your personal information to make things simpler and better for you. We’ll always attain to keep your personal information safe and will never sell it to third parties. We wish to be clear and open with you about why we collect your personal information and how we use it. Where you have choices or rights, we’ll explain them to you and respect your wishes. We’ve written this Privacy Policy to tell you how and why we use your personal information. We hope you’ll find it clear and simple but if you have any concerns or questions please feel free to contact our Data Protection Officer in charge of privacy related matters. If you have any questions about this privacy notice, please contact our Data Protection Officer – Rachel Rogers - on:-

Who’s in control of your information?
You are. Throughout this Privacy Policy, the Business called The Natural Store Ltd is referred to as “we”, “us” or “our” in this privacy notice. We never lose sight of the fact that it is your personal information and we will only send you marketing material if you have agreed that we can do so.

The Natural Store collects personal information about you whenever you shop with us or use our services. Some of this information you give us directly when, for example, you place an order on, sign up for a Loyalty Card or any of our other services or marketing communications. Other information is collected indirectly, for example when you post comments on our Facebook page. Please see below for examples of the data we collect from you:

It is important that we hold accurate and up to date information about you. Please email us at if, at any time, your personal information changes.
Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:
• Identity Data may include your first name, maiden name, last name, username, marital status, and title.
• Contact Data may include your billing address, delivery address, email address and telephone numbers.
• Financial Data may include your bank account and payment card details.
• Transaction Data may include details about payments between us and other details of purchases made by you.
• Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
• Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
• Usage Data may include information about how you use our website, products and services.
• Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Sensitive Data
We do not collect any Sensitive Data about you. Sensitive Data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to either collect personal data by law, or under the terms of the contract between us, if you decide that you do not wish to provide us with your personal data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you), and we may have to cancel a product or service you have ordered, as we would not be able to send it out to you without your name and address for example. You will be notified of any product or service we have had to cancel.

We receive your data through a variety of different methods including:

• Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:
• order our products or services
• create an account on our site
• subscribe to our service or publications
• request resources or marketing be sent to you
• enter a competition, prize draw, promotion or survey
• give us feedback.
• Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our cookie policy for further details.
• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below
• Publications where you have entered a competition by us, listings in trade show and event brochures and publications.
• Independent Feedback Ratings Companies such as eKomi which we use
• Analytics providers such as Google based outside the EU
• Search information providers such as Response Source based inside the EU
• Contact, Financial and Transaction Data from providers of technical, payment, award schemes and delivery services [such as Worldpay and Paypal that we use and the ICE Organisation Reward Scheme who we partner with]
• Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU
• Where you have given us your name and email address either on a handwritten list at for example an event, or have handed us your business card

We will only use your personal data when legally permitted. The most common uses of your personal data are:
• Where we need to perform the contract between us and send the products you have ordered out to you, or to action a service you have purchased
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation

Marketing Communications
With regards to accepting to receive any of our marketing communications via email or text message, we will first ask for you to show your consent to receive any such material by clicking on the opt-in box within the email that we send to you. You have the right to withdraw consent to receive marketing communications at any time by clicking unsubscribe or emailing us at

Purposes for processing your personal data
Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are, where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

Detailed below is:-
Firstly, the Purpose/Activity
Secondly, the Type of data
Thirdly, the Lawful basis for processing

1) To register you as a new customer
2) (a) Identity
(b) Contact
3) Performance of a contract with you

1) To process and deliver your order including:
(a) Manage payments, fees and charges
(b) To enable a third party to send out your order
(c) To action an order received from you via a Rewards Scheme partner such as ICE Rewards
2) (a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
3)(a), (b) and (c) Performance of a contract with you

1) To manage our relationship with you which can include:
(a) Notifying you about changes
(b) Asking you – through a third party, independent feedback ratings company such as eKomi - to leave a review or take a survey
2) (a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
3)(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Through our legitimate interests to keep our records updated and to study how customers use or feel about our products/services

1) To enable you to partake in a prize draw, competition or complete a survey
2) (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
3) (a) Performance of a contract with you
(b) Through our legitimate interests to study how customers use our products/services, to develop them and grow our business

1) To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
2) (a) Identity
(b) Contact
(c) Technical
3) (a) Through our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation

1) To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising
2) (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
3) Through our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy

1) To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
2) (a) Technical
(b) Usage
3) Through our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy

1) To make suggestions and recommendations to you about goods or services that may be of interest to you
2) (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
3) Through our legitimate interest to develop our products/services and grow our business.

Marketing communications
You may receive an opt-in email to sign up to marketing communications (and if you consent to opt-in to these marketing communications by clicking on the consent box, you will receive marketing communications from us) if you have:

• requested information from us or purchased goods or services from us; or
• if you provided us with your details when you entered a competition or registered for a promotion or free resources; and
• in each case, you have not opted out of receiving that marketing

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at
Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

Where it is required or permitted by law, we may process your personal data without your knowledge or consent.

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

• Other companies in our group who provide IT and system administration services and undertake leadership reporting.
• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
• Companies who provide competitions for our websites. You will be given an opt-in option to enable us to do this.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.
• To enable a third party to send out your order.
• Companies who provide Independent Feedback Rating.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

We share your personal data within our company which involves transferring your data outside the European Economic Area (EEA).

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
• Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
• Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer.

Can I opt out of having my data shared?
As your data is stored safely and securely both inside and outside of the EEA, we cannot offer alternative storage solution. If you wish to opt out of having your data stored outside of the EEA, you’ll need to close your account with The Natural Store. You will have the right to withdraw this consent at any time.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

If we believe a suspected personal data breach to have occurred we will notify you and any applicable regulator of a breach where we are legally required to do so.

Keeping your data secure
The Natural has been issued with a Secure Server Digital. This confirms that is a legitimate website that provides an encrypted communication channel to protect the information you pass to us when making a purchase. For more information about VeriSign Digital Authentication services and online security guarantees, visit the VeriSign website. In addition to this, all credit/debit card payments are securely handled by an industry-leading payment processor – Worldpay - and are never stored on the The Natural Store website.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
For legal tax purposes we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for a time period after they cease being customers.
In some circumstances you can ask us to delete your data: see below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us at
You will not have to pay a fee to access your personal data or to exercise any of your rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within two weeks. Occasionally it may take us longer than two weeks if your request is particularly complex or you have made a number of requests

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

A 'cookie' is a file in your web browser that enables us to recognise your computer when you visit and makes using our site quicker and easier (e.g. login fields may be pre-filled with your email address). Cookies are also essential to the functioning of certain parts of the site and we use them to collect information about how the site is used, such as how many people visit and return and what products are being viewed.

How we use Cookies
The Natural Store website uses Cookies in the following ways:

Making our website work:
These Cookies are essential so that you can move around the site and log in to the secure areas. Without them you’d be unable to shop on the website or access your account.

Monitoring and improving the performance of the website:
These Cookies collect information about how visitors use The Natural Store site, e.g. which pages they visit most often and whether they see error messages. The information is aggregated so it doesn’t identify individuals, and we use it only to help us improve the way the website works.

Enabling the features of the website:
These Cookies allow our website to remember choices you have made, such as your user name or the region you’re in, and help us provide you with a better, more personal experience.

Personalising your experience:
These cookies enable us to give you a more personal experience when you visit our site, by recognising you and remembering preferences or choices you’ve may have made on previous visits to the site.

Restricting or blocking Cookies
As you will have seen in ‘How We Use Cookies’ above, some parts of our site need Cookies in order to function correctly. By default, Cookies should be enabled on your computer or device, and although you can ‘disable’ them in your browser this will affect your experience on You’ll be limited to browsing, viewing and searching for products but won’t be able to make a purchase, and you may experience technical problems with some other features on the site. You’ll need to re-enter your basic details every time you visit the site and we won’t be able to make the site more personal to you – you’ll see generic content that may not be as interesting or relevant to you. If you'd still prefer to restrict, block or delete Cookies from or any other website, it’s easy to do in your internet browser. Each browser is different, so you’ll need to go to the 'help' menu on your browser and look for how to change your ‘cookie preferences’.

Your privacy and shared computers
If you log in to from a shared computer, such as in an internet cafe or from a colleague’s computer at work, Cookies may cause your e-mail address to display in the login field to anyone who uses the site on that computer after you. You can avoid this by clearing the Cookies stored by the web browser. The option to do this is normally in the ‘Tools’ dropdown menu at the top of the browser window.

Changes to this Privacy Policy
This Privacy Policy was updated in May 2018. We may update it from time to time so we recommend that you check back here occasionally.
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